Hello, I'm Asia

A product designer with over 6 years of experience in design. I've worked in software houses and agencies, mostly on complex, data-heavy tools.

I thrive in domain-heavy projects where you really have to dig into the subject matter to understand not just the project context but, most importantly, users' problems and needs. I feel best in environments that push me to keep learning, experimenting and using the full range of what product design involves: all the fun stuff from research to delivery (but with a stronger emphasis on the research and strategy part)

I'm currently exploring ways of including AI tools at various stages of product design, to find what actually works for me and what I believe is truly useful. Right now I'm still a little bit skeptical about a full-AI, barely-any-humans flow. But I do find it useful, for sure (I've literally built this portfolio in 2 days using Claude Code, which would have taken me weeks).

When I'm not designing, I swim, create in an analogue way, or learn more about speculative design and trend studies.